Bundles, Add-Ons and the Art of a Bigger Basket
Bundles and add-ons work best when they solve a customer problem rather than simply push extra items. The goal is a more complete purchase, not a noisier product page.
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Tag: Ecommerce
17 posts
Tag: Ecommerce
Why Ecommerce Search Gets More Important as Your Catalogue Grows
Search becomes a different problem once an online store grows beyond a handful of products. Good ecommerce search reduces friction, exposes catalogue problems and helps high-intent customers reach the right…
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Catalogues as Marketing Campaigns
When people look at Catalogues as Marketing Campaigns, the useful question is not whether there is another button or setting available. The useful question is whether the feature makes the…
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Coupons, Discounts and Promotions
Kitsuly was built around a simple frustration: routine ecommerce work becomes surprisingly fragmented once design, selling, payments, fulfilment and marketing are spread across different systems. Coupons, Discounts and Promotions is…
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Abandoned Carts: What They Tell You About Your Store
A good ecommerce workflow should remove unnecessary steps rather than simply hide them behind another dashboard. That is the thinking behind Abandoned Carts: What They Tell You About Your Store:…
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Building a Better Post-Purchase Experience
There is a big difference between having an online shop and having a commerce system that is comfortable to run every day. Building a Better Post-Purchase Experience matters because the…
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Returns and Refunds Without the Mess
Returns and Refunds Without the Mess is the kind of question that usually appears once a store owner realises ecommerce is not one screen or one plugin. It is a…
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Customer Accounts, Wishlists and Order Tracking
When people look at Customer Accounts, Wishlists and Order Tracking, the useful question is not whether there is another button or setting available. The useful question is whether the feature…
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Subscriptions and Recurring Products in Kitsuly
Kitsuly was built around a simple frustration: routine ecommerce work becomes surprisingly fragmented once design, selling, payments, fulfilment and marketing are spread across different systems. Subscriptions and Recurring Products in…
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Taking Bookings with Kitsuly
A good ecommerce workflow should remove unnecessary steps rather than simply hide them behind another dashboard. That is the thinking behind Taking Bookings with Kitsuly: make the important controls visible,…
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