MARKETING + SOCIAL
Turn store data into something you can actually market.
Kitsuly’s marketing direction is to connect campaigns, social publishing, catalogue content and growth reporting more closely to the products and customers already inside the store.
01
Campaign building
Create marketing activity around the products, promotions and messages already living inside Kitsuly.
02
Social connections
Connect supported social channels and publish from a commerce-aware workflow rather than rebuilding product information by hand.
03
Email marketing
Build branded communications using store content and keep promotional work close to the rest of the operation.
04
Growth signals
Use analytics and search performance data to understand what customers are finding and where attention is moving.
Marketing that already knows your store
Your products, customers, orders, promotions, mailing lists and campaigns already live inside Kitsuly. The marketing tools are built around that same information so you can create more relevant campaigns without constantly copying details between different systems.
Build an email campaign, promote a product collection, create a social post, send a catalogue or target a specific mailing list — all from the same environment that already understands what you sell.
The goal is simple: less duplicated work, less jumping between disconnected tools and more useful marketing built around the information your store already has.
Connected marketing beats copied-and-pasted marketing
The longer-term goal is simple: when the store already knows the product, campaign and customer context, the marketing tools should be able to use it.
Instead of rebuilding the same information every time you start a campaign, Kitsuly is designed to let you work from what is already there.
Choose products directly from your catalogue. Build promotions around existing collections. Send campaigns to the right mailing list. Revisit saved drafts. Schedule campaigns ahead of time. Use store data as the starting point rather than beginning from an empty screen every time.
Marketing becomes an extension of the commerce system rather than a completely separate process.
Bring your audience together
Marketing works better when you know who you are actually talking to.
Kitsuly mailing lists allow customers and visitors to subscribe through forms across your site and be added directly into the appropriate audience group.
A person signing up for product updates can be kept separate from someone joining a general newsletter, VIP list, event list or promotional campaign.
That makes it easier to send the right message to the right audience instead of treating every subscriber exactly the same.
Lists can be managed from inside Kitsuly, including active subscribers and unsubscribed contacts, giving you a clearer view of who has joined, what they signed up for and where they came from.
Email marketing without starting over every time
Create email campaigns directly inside Kitsuly and choose the mailing list you want to send them to.
Draft campaigns can be saved and revisited, giving you room to build longer emails over time rather than needing to finish everything in one session.
When the campaign is ready, send it immediately or schedule it for a later date and time.
Scheduled campaigns appear in the email marketing calendar so you can see what is coming up, open an existing campaign, make changes and keep your communication schedule organised.
Every campaign also includes an unsubscribe option so recipients can manage their preferences without needing to contact the store manually.
Keep up with what lands next.
Marketing is one of the areas continuing to expand as Kitsuly’s internal systems become more connected.
